GPS (global positioning system) technology has become significantly cheaper over the last decade with the technology now being used at nominal prices globally. Multiple users now use GPS for directions in their vehicles as well as in exercising apps on their smart phones which track their movements.

GPS technology aids the service provider to track the speed, direction, location, longitude and latitude of the device holding the GPS signal. This technology has numerous applications in our modern life, and more and more technologies are integrating it into their hardware to understand their customers/consumers requirements and needs.

The uses of the technology are to primarily to aid companies and businesses understand their customers’ requirements and needs, and provide predictive solutions.

Some of the applications that are commonly available with GPS tracking technology is in various smart phone exercising or cardio apps as well as for vehicle road navigation. This technology is widely used by various taxi service providers and has enabled industries such as booking cabs online.

GPS tracking helps many businesses get that crucial edge they require in the competitive business world today. With the advent of newer and better technology, GPS tracking allows companies and businesses to understand their customer base so much better. This in-turn enables companies to provide their customers with the kind of excellent services they require, in a predictive manner.

From the customers perspective it is far more convenient when the service providers they are dealing with offer the solutions they require automatically. This can only be achieved if the service provider is aware of the location of the user or customer at times.